Halloween Social Media Graphic

Overview

Catalyst wanted to do a Halloween-themed post to post on social media and wanted to include their little mascot named Cicige in the design. I knew I wanted to go with an cartoony, illustrated design for the graphic because it fits the mascot well and I personally like cute cartoon designs. Since I have a Cintiq drawing tablet creating concept sketches and even the final piece was much easier.

I began by creating multiple rough sketches of ideas and layoutd then presented it to our marketing team for feedback. Once the design was decided, I began cleaning up the sketches adding lines and color to the piece. I used various photoshop brushes for the "inking" and fog effects. The final piece was posted on Catalyst's LinkedIn and Instagram pages.